Founded in 1992 by those who previously established the LA Gear brand, Skechers is an American footwear brand that now sells worldwide. Initially specialising in skate shoes and utility-style boots in line with the grunge trend that was, it has now expanded to manufacturing more diverse footwear products. The brand aims to provide men, women and children with comfortable shoes that are both stylish and functional, taking into account the activities that people will be wearing the shoes for to help better optimize their footwear for the wearer’s needs. As such, they have two main footwear categories: their Performance division, which includes GOwalk and GOrun footwear, is aimed at those people needing footwear to partake in regular exercise, whilst their Lifestyle division accommodates general casual and formal occasions alike.
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